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    • career-branding-copilot

    IU Career Branding Copilot

    The IU Career Branding Copilot is designed for undergraduate juniors and seniors who have the skills and experiences to succeed but struggle to put their value into words. Through a structured, multi-phase reflection process, the tool guides students in identifying their unique strengths, values, and contributions, then helps them shape those insights into a practical Brand Starter Kit, including a brand statement, elevator pitch, LinkedIn content, and networking conversation starters. The completed kit is designed to be brought directly into career coaching conversations, giving students a concrete foundation to build from as they clarify their goals and map out their career path. Grounded in personal branding best practices from the Kelley School of Business and Harvard Business Review, the Copilot emphasizes guided discovery, asking targeted, adaptive questions rooted in each student's own story to help them define and communicate their professional identity with clarity and confidence across all majors. 

    How to Use This Artifact:  

    Students respond to a series of guided questions about their experiences, strengths, and interests. Once they complete the questionnaire, the Copilot produces a personalized Brand Starter Kit, works with students to refine their brand messaging, and then directs them to their major-specific career center for further refinement.

    Team Members:
    Aubrey Englert - Majors: English and History
    Brittney Stewart - Major: Master of Business Administration, Digital Technology Management
    Yannick Ndongo - Major: Master of Public Affairs
    Vy Lan Chin - Major: Law & Public Policy
    Anthony Glassner - Major: Global Policy

    IU Career Branding Copilot demonstration video.

    Description of the video:

    Hello everyone.
    Today I'm going to showcase the front
    end of our IU Career Branding co-pilot, which
    is aimed at bridging the gaps between
    being completely lost in your career
    journey and actually going to a career
    coach. It's not aimed to replace the career
    coach, of course, but just be more
    prepared when you go, having a
    better idea of what your accomplishments
    mean and R and just better
    wording overall. So right here, I've
    provided an example of just a random IU
    student. I'm a junior, IU Bloomington, studying
    informatics, minor in marketing, and then
    they have some other experience like designing
    a campus event app, SRSC front
    desk, leadership roles, et cetera. So what it's going
    to do is give us an overview of what I just
    said, and then it's going to ask you a step
    deeper. When were you working on that campus
    event project, and what did you actually
    do that made the team work better? So the
    important part of our GPT is that it asks
    follow-up questions to better understand what
    we actually did, and not just generalize or
    assume a lot of things that a normal AI
    program might do. So we like to be very
    precise with this and we
    don't want, uh, we want to be
    honest, but we also want to
    uplift our users. So I give a response.
    I talk about, I ended up becoming
    the person who kept everyone aligned. We
    had different roles, uh, et cetera. And just kind of
    positioning myself more as like a
    project manager. And it's going to
    reflect what I just said. And then this
    is where it starts to give us better
    wording. So instead of saying I'm interested
    in tech and business, like I most likely
    would if I was studying informatics and
    marketing, I could say I help technical
    and non-technical teams understand each
    other and actually move forward, which
    is an actual skill that this student
    has, but may not have realized how to
    word it in that way. so yeah and that's
    going to ask more follow -up questions what part
    of the world do you enjoy most when people
    describe you as calm under pressure you know
    stuff like that and i do respond and then
    it gives me more of a brand identity statement
    an overview and if you ask it a question
    that's more not what it's asking and like
    hey i want this i want this now it's going to
    kind of slow you down a little bit uh it seems
    i'm going to redirect you if you jump
    straight into what job should I apply for? You'll
    end up picking titles that sound right, but
    don't actually fit your work. So it's going
    to go into it more, but it does give me a
    bit of some ideas like project coordination,
    um, and stuff like that. But it is going
    to make sure I don't fall into the trap of
    just looking at job titles and actually finding
    a job that fits me. Um, and yeah, so it
    keeps going and you can go as far as you want
    but that is the baseline and I'm going to now
    hand it over to my teammate V who will
    show you the back end. Thank you for that
    Anthony. By clicking into the career branding
    co-pilot settings and then navigating into
    the configure section as we can see here we're
    able to manipulate the instructions resources
    and format of the responses that the co
    -pilot outputs. So the most important section
    is this instruction section where we've
    emphasized the foundational guardrails of the co
    -pilot. So it is not a replacement for a real
    career coach and that its scope as written
    here is only for personal career branding
    rather than more detailed life decisions. Other
    details include tone, which major responds
    to what school, just in case the co-pilot
    doesn't know that aspect, and instructions
    to provide real IU links in case the user asks
    for it. And we've also added multiple preset
    conversation starters as shown here in case
    students don't know where to start or to
    at least provide an example as to what
    kind of conversational format is most productive
    when using this co -pilot. It was important
    for us to make sure that the co-pilot was
    created with IU for IU. Thus, all of our
    sources, which are found here if you scroll
    down, are from IU itself or at least
    deemed credible by IU. We've put a specific
    emphasis on the personal brand
    booklet as shown here, as it's what we've
    decided to use as the core of our co
    -pilot's purpose. It's going to direct
    all users in a format similar
    to this document. We know it works.
    It's constantly used in the Kelly
    School of Business. And it's small enough
    scope that, you know, it's not going to
    overreach on to career coaches or any of
    their responsibilities. So that's the majority
    of our back. And there are a few other
    things that we can go through, such as,
    you know, our search history and our
    description. But the most important and vital
    part of it are these instructions, which
    we've tailored multiple times over the course
    of our prompt testing and our user testing
    so that's the back end and that's our
    career pilot thank you

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