*Note - due to availability of API credits, the Kelley Business Readiness Platform is not available for public use at this time.
The Kelley Business Readiness Platform is built for undergraduate business students who learn strong frameworks and theories in the classroom but get limited practice applying them in the real world, where decisions are messy, information is incomplete, and there is rarely a clean right answer. Classroom learning and case competitions build essential foundations, but they cannot give every student the volume of individual, real-time decision reps needed to close the Business Readiness Gap before internships, interviews, and first jobs.
The platform’s lead module, the Crisis Management Simulator, drops students into AI-generated business crises tailored to their Kelley major, like a liquidity crunch for a finance student or a supplier failure for a supply chain student, and asks them to respond as the decision-maker in charge. Midway through, the simulation throws a dynamic curveball that forces students to adapt as new information changes the situation, just like it would on the job. Once the scenario ends, students receive a scored debrief that breaks down their reasoning, communication, and strategic choices, explains the downstream consequences of each decision, and shows how a professional in their field might have handled it.
What makes the platform unique is its three-prompt chained AI architecture: scenario generation, live curveball injection, and debrief scoring all run as connected calls, which means no two simulations play out the same way and every student gets personalized, real-time feedback grounded in the specific decisions they made. Different tools build different muscles, and this platform fills the individualized, repeatable practice gap that team-based formats structurally cannot.
How to Use the Artifact
- Open the platform link and select your Kelley major from the dropdown on the home screen.
- Click “Start Simulation” to generate a crisis scenario tailored to your field.
- Read the scenario and type your response as the decision-maker. When the curveball appears, respond the same way as the situation evolves.
- Submit your final decision to receive a scored debrief covering your reasoning, communication, and strategic judgment, along with recommendations for how a professional in your field might have approached it.
Reese Boecker - Majors: Entrepreneurship & Corporate Innovation, Management, Professional Sales
Arushi Khorana - Majors: Management, Business Analytics
Dalayna Carr - Majors: Accounting, Law, Ethics, and Decision-Making
Description of the video:
Hello, and good day to the viewers of this demo. My name is
Reese, and I'm on Team H with Arushi
and Delayna. And this is the Kelley Business Readiness
Platform. You've sat through
the lectures, you've crushed the case
comp, you walk into your first
internship, into your first real meeting,
and someone turns to you and says,
what would you do? And in that
second, you realize the gap. You know
the frameworks, You can analyze a
case from 12 angles, but you've never had
to be the person on the clock. with
incomplete information, making the call that
the room is actually waiting on. That's
not the problem. Not that Kelley isn't
teaching the right things. It's teaching
them well, quite well. Classes give you
the frameworks. Case comps
sharpen your team reasoning under pressure. Internships give
you exposure. But there's one
specific muscle that none of those
formats can train at volume, and
you actually need. Individual, real-time,
repeated practice, making the call
yourself. alone on a deadline with a
debrief at the end that tells you what
you got right and what you missed. That's
what this platform is built for.
Think of it as a flight simulator for
business decisions. Students log in with
their email, pick their major, and the
platform remembers them. Every scenario
they run, every score they get, every
decision they make gets stored to their
account. So when they come back next
Tuesday, they're not starting from zero.
They're picking up where they left off. Here's
what that actually looks like for a
returning student. All the simulations
scored, the score stitch on the dashboard
color-coded, the date and the major,
the scenario title. Over a semester, it
becomes a record of where their judgment
is sharpening and where it hasn't. Real
practice, the real history attached to
it. That's the part that makes it stick.
Let's run a new one. Marketing major, foundational tier.
Every scenario is generated live when
you click that button. But it's not a random prompt. It's structured. While that's loading,
here's what's happening underneath and why
this isn't just a chatbot throwing curveballs
at you. The platform runs three different
prompts in sequence. The first one writes
the scenario with a name stakeholder, a real
deadline, and specific constraints built to
feel like a situation a marketing manager
would actually walk into. The second one
reads what the student decides to do and
writes a curveball that responds to their
specific choice. The third one reads everything
they've done and writes the debrief. Three
jobs, three prompts, all chained together.
That structure is what keeps the scenarios
from feeling random. Every beat connects
to the one before it. It runs slower
right now than it eventually will.
We're on a student budget, so the API
calls take a beat. Here's what came back. Name stakeholder,
real deadline, specific constraints.
The student isn't reading a case from
2009. They're inside a situation that
could have happened to a marketing
manager last week. That's the difference
between learning about decisions and
learning to make them. The student writes
their actual response in their own words.
It's not a multiple choice, not true or
false. They have to put a real decision on
the page the way they would in a real meeting
or a real email. And whatever they
write goes back into the AI as the input
for what happens next. Then, the curveball
lands. And notice, it's not a random twist.
It references what the student just
decided. The AI reads their response and
builds the next beat on top of it. That's
what makes this feel like a real situation
developing in real time, not a quiz
that's just testing it. This is the
screen that earns the rest of the platform. It's not a grade in
a sentence. It's a structured walkthrough
that quotes the student's actual words back to
them. Names what worked shows what a stronger
response would have looked like and ends
with one specific thing to carry into the next
marketing-specific lesson, not a generic
one. This is the part that turns a four
-minute simulation into something the student
will remember on Tuesday. And it lands here. Every
run scored, building into a record over
time. That's the platform. What you just
saw is one module, one tier, built in a few
weeks on a student budget. The bigger
version of this has more tiers, more modules,
interview coaching, ethical dilemmas, team
dynamics, instructor integrations, and runs
without the weight. Here's the part that
matters. There's real research behind why a
tool like this makes the rest of a Kelley
education work harder. Case competitions
train you to reason in team. This trains you
to reason on your own. Classroom cases teach
you to analyze the past this teaches you
to act in the present none of those replace
each other they stack a student who has been
through this platform walks into their next
case comp better at it walks into their
first internship more ready for the moment
someone asked what they would do with the right
backing this becomes something a Kelley
student could use every week and if you're
watching this and you work in a different field
or this kind of practice would matter the
platform isn't married to Kelley. It can be
built for whoever wants it. Different tools
build different muscles and this one's ready
for the next layer.
